March 13 2018
Advertising on the radio continues to be a huge source of generating profitable contacts, especially in these times of slow economic growth for small and medium-sized businesses. The first thing you have to know is that the success of any radio advertising campaign depends on knowing your target audience, their behaviour, ideas and needs among others. Running a radio and definitely creates brand awareness. Then it's up to your customer service centre to turn those opportunities into sales.
With a large radio spot, customers will not be calling just to ask questions. You will have them at an advanced stage of your purchase decision. This is the art of advertising that involves a call to effective action. Following is the way of how to write good radio spots. You must consider these points as making a spot can grow your business.
1. - Target: It is important to be clear about who we are going to sell our services because in this way we can identify in a better way a strategy to reach that specific audience.
2.- Time: The most advisable thing for a radio spot is that the most relevant and useful information is given in a very short time to have a better impact and make it easier for the audience to remember it.
3. - Music: We must have a music that helps us capture the attention of the audience, but without causing more impact than the information or promotions we are announcing.
4. - Voice: Our spot should be narrated by a professional voice that knows how to reach the listener and how to impact, that knows how to emphasize parts of the information, more than others.
5. - Rhythm: You have to know how to handle all that information and know where to place it since our spot should have enough dynamism to cause the impression we want and be creative in the way we present our products or services.